WillowSpring is an independently-owned, entrepreneurial, boutique real estate investment management firm focused on opportunistic and value-added real estate investment strategies in Southeast Asia. A classic typeface is chosen to create an authentic and trustworthiness for the brand. While, a willow tree was created to add a contemporary and an approachable look to the logo.
Probably the most most in depth and comprehensive design/branding project we had to date. We started out with drafting the design concept in the early stages and then completing the design details of the cafe from the floor tiles to the feature ceiling. We also worked with multiple parties to get a fully equipped commercial bakery and kitchen installed without having it intrude on the simplistic design that we were going for. Our involvement extended to the ongoing design of the menu and online marketing materials on social media throughout the operation of the cafe.